Nashville, Tenn.-International Recording Artist, K-Rob, releases new hot dance single “So Addictive ©.”As the nephew of the great Isley Brothers, K-Rob continues to garner new fans and support for his energetic, edgy and soulful sound. “My ambition was to ultimately create a new joint that would connect with music lovers around the world,” K-Rob said. I look forward to people from NYC to London to Dubai to Brasil to India to South Africa feeling my new project.” “ I especially look forward to being able to share my music “live” with people around the world as well.” K-Rob emerged on the music scene in 2004 and introduced his first, self-entitled CD, "K-Rob,” which garnered placement on Pandora, Jango.com, INDIE 104 and IRADIOLA. The “raves” continued with airplay on major FM radio stations such as 92.1, WQQK, Nashville, Tenn., Power 94.3, WJTT, Chattanooga, Tenn.; and the nationally syndicated, The Michael Baisden Show, and various radio stations throughout the U.K., France and Japan. "So Addictive" was penned by a talented, up and coming singer/songwriter based out of Atlanta, LOK3Y, whose forte' is writing deeply soulful records with "tinges" of gospel, R&B and international "feels." “The entire making of “So Addictive” was a family affair”, K-Rob said. Like his first project, K-Rob continued the prolific partnership with long time friend and super producer, Angelo “Lo” Ray (Father of Angelo Ray, Jr. aka LOK3Y). “Angelo and I wanted to continue “moving the needle” with hot records that would resonate internationally. Our creative success continues to be possible with our great team work and knowledge of one another”, K-Rob said. Angelo’s production credits include working with chart topping Pop, R&B and Rap Artists such as: MusiqSoulChild; Kevon Edmonds (“24/7”-Reached #1 & Gold status); #1 Rap hit, ”The House The Dog Built”, performed by JiBri and co-produced by the legendary, Nile Rodgers; Productions featuring David Banner & JadaKiss; Adina Howard (“Nasty Grind”), Jade’s “Mind, Body & Soul”-Gold status; and Sunshine Anderson. In addition to “So Addictive”, forthcoming singles are entitled: “Changed My Religion©”, and “I Love You ©”. "So Addictive" was penned by a talented, up and coming singer/songwriter based out of Atlanta, LOK3Y, whose forte' is writing deeply soulful records with "tinges" of gospel, R&B and international "feels." "Changed My Religion" was self-written and inspired by observations of men speaking about the power of the spirit and beauty of a woman. How this womanly dynamic can literally "Change" or convert the mindset, lifestyle, spirit and/or "Religion" of a man. "I Love You" was also self-penned. It was sentimentally and retrospectively written with a deep love in mind for people in my life that have inspired me." I Love You" was written in hopes that people could connect with it in their own, private way(s). All songs were arranged and produced with the energy of being creatively avante garde; yet, relevant, timeless and always SOULFUL!!!