The Familiar is the alternative electropop duo of Ruth Mirsky and Mads Martinsen. The Familiar's music captures the haunting icy rhythms of the Arctic Circle and the pulse of NYC. It's the conjuring of strangers--polar opposites who find inspiration in the uncanny darkness of winters with no sun and the unyielding lightness of summers with no night and a city that never sleeps. The Familiar is magical and modern; the songs meld intimate and lush soundscapes with memorable hooks without Mirsky and Martinsen ever working together in the same room. Cold hands and a warm heart. Tromsø, Norway + Brooklyn, NYC THE GUARDIAN "seductive synth-pop'" UNDER THE RADAR MAGAZINE "prepare to be blown away" GAFFA "insanely irresistible electropop" NRK P3 "UKAS URØRT"-Featured Untouched Artist, Norway's largest radio station LINE OF BEST FIT "as seductive as they come" LONDON IN STEREO "it’s everything we can’t resist" CRACK IN THE ROAD "lustful and seductive in equal measures, verging upon being an indie-dance hit " SUN BLOOD RECORDS "a sound of the unknown...coming from Norway" PERFECT MIDNIGHT WORLD "definitely hits all the right buttons to stand out" CLICK AND LISTEN IT "superbly submerged polar pop tune"