D-San Bio. To truly be innovative, you have to not only create something exciting and new, but you have to have the courage to follow it all through and lead the way. Since first launching himself into the music scene back in 2006 – D-SAN, aka S.M.C., has been a constant force in music and inspiration to the scene. Officially the pioneer of what is now known worldwide as “Sunny Coast Music;” this rapper/producer is well known throughout Australia as the man responsible for these G-Funk/South Beats being twisted & flipped into an Aussie-script. With this unique flavor and spin – this “Sunny Coast Music” he’s creating is a perfect example of how having that courage to go your own way will bring the people to you. D-SAN, along with his reputation for musical-excellence, have taken this sound as far as clear across the world. Whether discovering it online or on-record, his fan-base of over 12,000 rampantly dedicated music fans have been following his sound intently and listening to it evolve over time. Forming a tight bond with a Japanese Hip-Hop label known as RSE, D-SAN was featured upon multiple recordings between 2010-2013 two of which on Major Labels. As he continued to develop and refine his style he eventually made another huge move in his career by joining forces with S.M.C. Music Group inc , in the late part of 2013. As 2014 carried on, the co-existence between D-SAN and the S.M.C Music Group has proven to be a completely successful one. After spending nearly a decade perfecting the “Sunny Coast Music” that Australia as well as the world now knows and loves, all of that innovation and creativity along the way have blazed the trail for D-SAN to be at the very forefront of Australian Hip-Hop. His determination and leadership make him a natural at the mic or behind the boards producing, his ability to relate & create vibrant party atmospheres have kept people following the Sunny Coast sound wherever they can find it no matter where they are in the world. They’ll be rewarded once again 09/31/2014 when D-SAN officially drops his 2nd highly-anticipated MIX TAPE, titled "Sunny Side Up" and gives the world another sample of the Sunny Coast vibe.