“Downtown News Beat” music package offers a driving, upbeat approach for today’s modern news broadcast. With a total of 60 selections, this comprehensive package covers all of your broadcasts needs with specific arrangements for morning, noon through early evening, and late night segments. All musical selections incorporate the main musical theme of the package to compliment a station’s brand identity and add a cohesive element to the various broadcasts and promos throughout the day. Open: There are three main versions of the opening theme – each consisting of a 5-second intro followed by a 55 second musical bed (to be faded as needed). Musical descriptions and suggested broadcast times are included in the CD jacket. Bump (general): There are several distinct bumps with arrangements for the morning, afternoon and evening broadcasts. At 63 seconds length, these bumps support stories and teasers for upcoming broadcasts with a positive, driving energy. Close: To create continuity with the opening theme, there are three main versions of the closing theme – each providing a steady musical build, culminating in a return of the opening theme to close the broadcast. Business Bump: Three business bumps are included to support financial updates (stock market, Dow Jones, Nasdaq, etc.) Happy Bump: Three happy bumps are included to support human-interest stories and general “light” topics. Promos: Several lively promos of varying lengths (10 sec, 20 sec and 30 sec) are designed to support updates and announcements concerning the news team and station. The varied lengths provide flexibility in accommodating a station’s broadcast needs any time of day. Special Themes: Lottery, Election, Sports and Special Report themes all provide unique arrangements of the package’s main theme (i.e. “Special Report” theme is gripping and driving, while “Lottery” theme is fun and positive). Death Announcement: A solemn arrangement to support the passing of celebrities as well as and local figures. Forecast First: Intro theme for the weather segment of a broadcast. Weather Alert: Conveys urgency regarding upcoming weather conditions. Covering America: Supports any updates on human-interest stories of a more pressing nature. Consumer Alert: Covers stories from shopping tips to “buyer beware” segments. Top Stories: Supports highlights for a particular broadcast (applicable for any time of day). Regional Base: Musical backdrop for local stories. Breaking Stories: Serves as an effective alternate theme to the “Special Report” theme. News Team: Promo theme created to feature a station’s news team (or individual anchors). Dayside Promo: General promo (based on package’s main theme) to promote upcoming stories. Nightbeat Promo: General promo (based on package’s main theme) to promote upcoming stories. Coming up at 6: Daytime promo to support stories for the 6 PM broadcast.