Diego Redd, a 25-year-old multi-talented emcee, is a hip-hop rebel, who doesn't fall into watered-down rap stereotypes. He's a complex man with a lot to say and a thunderous way of saying it on the microphone. He did the label thing once before. He worked with big names like Scott Storch, Clark Kent, No. I.D., Xzibit and Nate Dogg. But he wasn't going to jump through hoops to be what someone wanted him to be. So he struck out independently, creating his own Rebel Music. Born and raised on the Fresno's gritty West side, Diego Redd is from the streets and he's lived what most rappers create in a studio. But don't let that fool you into thinking Diego Redd is a run-of-the-mill thug rapper talking about holding heat and moving weight. Instead, this multi-dimensional poet soaks up everything around him and spits out reality raps with street bravado, speaks honestly and intelligently about the world around him and busts witty rhymes with the best of them. That, along with his undeniable charisma, is what prompted hip-hop's IT man, Kanye West to say that Diego is "one of the hottest out of the West Coast or all over the United States." Just slap Diego Redd's newest CD, "Dog Eat Dog: Only the Strong Survive" into your deck and hear Kanye for yourself. While you're there, check out Diego Redd's slappin' hometown anthem "In the No," his fanatical flow free-for-all "Savior" and his heartfelt opus "The Blame." After that's got your head nodding, look out for Diego Redd touring the West Coast very soon. So remember this underworld rebel's name. Very soon, you'll be hearing it everywhere.