Social Media has become a recent buzz term in the world of marketing. An effective social media presence can build your business and support your marketing efforts. It is the process of letting people know about you and your business via different social sites by communicating with people, instead of talking at them. It is a powerful way of creating relationships. When used correctly, it is a valuable online relationship marketing tool that can get you substantial online traffic and attention. Are you using social media to promote your business Do you have a LinkedIn account because someone sent you an invitation to connect Do you have a Facebook account? Are you using it to connect? Twitter? What’s that all about? In their Introduction to Social Media for Business, Allan Curtis and Sandi Maki will help you understand why Social Media is so important today. Everyone, whether they are in business for themselves, working for themselves, in college, or even in high school, should have a social media strategy. Increase your understanding and awareness as you consider the possibilities. Take some time to learn why and leverage the tools available to you!