Blogging Strategies: Having a blogging strategy is essential for your social media success. Your blog should be the foundation of your online message, allowing your audience to take your message and share it with others. When you understand the best way to communicate, package and share this message, you will have the platform for a very effective social media campaign. Think about why you would like to start a blog. Start it because you have something to say and you have a message that you would like to share with the world. Start a blog because you have social media sites, like Facebook, Linked In, and Twitter, and you would like to have relevant information posting to them on a regular schedule. If you decide that you would like to try blogging and you are going to go with this frequency of say … once a month … blogging is probably not right for you. The reason that people would visit a blog is to read new information, fresh information, ideally every day. Your blog should become a resource; it should become a place where people know that if they stop in today, they can stop in tomorrow and they will find something new, unique, and interesting. Use a blog as a part of your social media strategy to gain traction, and people who will listen to your message. Track Listings 1. The Foundation 2. Understand your audience 3. Setting a blogging strategy 4. Content, audience, timing 5. Teams 6. Pictures & Persona 7. Categories of content 8. Possible paths 9. Ability to communicate 10. Industries: Philosophy and Approach 11. Transparency 12. Coaching stories 13. InSights Recommends 14. Blog and website logistics 15. Creating your blogging strategy 16. About InSights Group 17. If you want a thing bad enough