One of the most talented rap artists to come out of South Africa has crafted an industry defining album. Signed under his own label called Neo Shanty Morale was granted a license agreement by Uproot records. This could only mean one thing for Morale aka Mr. Jo’Burg; that the best quality will be show cased. This album is sure to have a two year life span and a classic status quo. Morale the artist has taken an entire year to mold an album that will tap into new markets and trend set elements of a booming urban culture. An assorted delight of the best production from SA’s top Hip Hop producers the country has to offer have laid a foundation Morale blesses with raw talent. The varied sounds of ‘Rising Star’ are orchestrated by a new era of producers such as the likes of Lungelo, Don Juan, Mizi, Sean Page, The Producers’ Play Ground, T-Mac and Thunda Cat. ‘Rising Star’ already carries two hit singles ‘I Am’ & ‘Promise’. You can not expect anything but the best from a lyricist, novelist and executive producer. Rising Star has inflammatory vibes and aggressive hip hop elements that truly capture the essence of urban rap culture. Morale’s story is an inspirational one that fuses well written rhymes with true life and soul. The album is a journey of the trails and glory of indeed a ‘Rising Star’. Thought provoking and filled with flamboyant rhythm and poetry, Morale captures today’s context and truly represents the heart of the city. Acclaimed as South Africa’s torch bearer by hype magazine and awarded mixtape king by the streets, this emcee is a new breed that will exceed the standards of African hip hop. Rhymes encoded with street talk, urban fashion and an over all Jo’Burg outlook on things makes this album a true global representation of SA hip hop. If you appreciate poetry and good music that fits all occasions ‘Rising Star’ will bring depth into your life. This is undeniably a classic record fine tuned with high quality and positive energy. The compiled tracks are sure to hit our air waves and shed star light in our lives. Whether you in your car, or on the dance floor, or maybe listening on your i-pod this record will surely revive the love for local Hip Hop. Morale’s cheeky raps and vibrant presence authenticate his music. What ever the final reckoning is on Rising Star be sure to make some space for it on your classic collection. Industry defining ………Morale Rising Star Morale awarded first #1 unsigned mc on 15 October/ November 2006 Hype Magazine issue. • Song Best Endz #1 for the longest time on Rhyme & Reason Metro Fm 2006 • Neo Shanty released Morale’s debut mixtape The Rising Son January 2007 • Polygamy video play listed on Channel O January 2007. • Polygamy play listed on 5fm Essence show February 2007. • Song Polygamy on the top ten Rhyme & Reason for 5months Feb till June 2007. • Song I Am debuted on 5FM The Essence May 2007. • I Am # 3 on Metro Fm Rhyme & Reason May 2007 • Morale performed at SABC Shift JUNE 16 show June 2007. • I Am video play listed on Channel O July 2007. • I Am song is compiled as one of the songs on the Sprite Ventilation street mixtape august 2007 • I Am was # 1 on the Channel O top ten Africa charts October 2007 • I Am on Channel O hit train October 2007 • Morale now becomes performing youth ambassador for the Steve Biko Foundation October 2007 • On the 2nd of October Morale approached Hummer for sponsorship and walked away with Hummer willing to be involved in activities Morale is involved in. 2007 • Morale is offered an endorsement deal by Pulsate clothing October 2007 • The Rising Son #1 mixtape of the year on Hype magazine December 2007 • ‘Promise’ is number # 1 for consecutive 8 weeks on Tee Bo Touch Rhyme & Reason. March 2008 • Morale performs Promise for the first time on SABC Live. April 2008 • ‘Promise’ is number # 1 on the Yfm 99 and playlisted on Y Fm. May 2008.