J Reno is an independent hip hop artist from Windsor, Ontario, Canada. Versatility is the dominating quality of J Reno’s artfully violent hip-hop. He grabs the genre by the throat, infuses his own unique style, embraces diversity and challenges convention with his dangerous creativity. It is paramount for him and his devotion yields tremendous returns in the form of infectious hip-hop songs that help to redefine the genre while maintaining the elements of the style that bring listeners to the record stores. J Reno’s music conjures a variety of emotions in the listener, replicating his own feelings for music. He will directly relate with you through his lyrics covering a vast amount of subject matter, to insight a reaction out of the listener, and his dedicated fans. A strong quality of hip-hop is determination and J Reno is not lacking in that department. His dedication to music and his potent desire to succeed push him every day to create and turn out the best music he can. That’s why listeners can be guaranteed a solid performance every time from J Reno. Since the young age of 12 J Reno has been infatuated with hip hop music. He began freestlying over beats on a tape radio to creating an underground cult like following of dedicated listeners. 16 years later J Reno is still one of the most consistent and hard working emcees in the independent music scene. He has grown and evolved through his journey as a hip hop artist and continues to push out music. He has become an all around musician, engineering, producing, writing and designing everything for himself. If J Reno has made one solid statement over his 16 year career it's that he will make the music he wants to make, how he wants to make it and will not conform or change his style for anybody.