Born and raised in Los Angeles, CA, Alex Ritchie is a young, American singer/songwriter with positive lyrics and a promising music career. She made her debut performance on Hollywood's Sunset strip at the legendary Whisky A Go Go. Shortly after, she released her first independent album, "The Beginning," and moved to New York City. While in NYC recorded and produced her latest single "Understandable" with Nashville and New York City producer J. Chris Griffin (Madonna, Kanye West, John Legend). Since her debut, she has worked with both independent and mainstream artists and producers who are recognized and respected in the music industry. She is due to release her second album September 2011 with Los Angeles producer Chris Cheney (Interscope Records). Stay tuned and be a part of this star in the making!