MARTINA EDOFF – The new Queen of Nordic Rock! Martina Edoff from Sweden is one of a kind. Strong, Brave & In control. After starting her career as a singer, recording and touring with multimillion selling hip hop artist Dr. Alban, the Swedish phenomenon E-Type a.o, she became a founding member of the double platinum selling glam metal band The Poodles. After a few years break from the music scene Martina Edoff now returns as a solo artist with the classic rock she originally was born and raised for. As her upcoming album Unity proves – Martina Edoff is the new Nordic Queen of Rock! ”Now it’s all about the kind of music I really love the most myself” Martina Edoff confirms. I want my music to be both powerful and melodic, so right now I’m having the time of my life! Martina Edoff’s upcoming album Unity is scheduled for release in September this year, and the first single ”The World Has Gone Mad” will be released in May. The single is mixed by multiple Grammy award winning engineer and mixer, Justin Niebank, who in 2010 won a Grammy for Album of the Year for Taylor Swift’s close to 9 million copies selling album Fearless, and also has worked with Bon Jovi, Keith Urban, Rascal Flatts, Vince Gill a.o. Read on to delve into the intricacies of the new queen of Nordick Rock: Unity was recorded at the legendary Bohus Sound Studios in Sweden, whose long list of clients since the start thirtyfive years ago includes both ABBA and Status Quo (who recorded their hit album and best-selling single ”Rockin’ All Over The World” in the same studio). Martina Edoff’s producer and sound engineer Tobias Lindell has previously recorded, mixed and produced bands such as Europe, Mustasch and Hardcore Superstar at Bohus Sound. Martina Edoff has personally been deeply involved in the whole recording process, and worked closely together with her few selected co-writers to make sure the material is really, really right for her. After she had written the first lyrics and melodies for the album, Jona Tee (keyboard player in the Swedish hard rock group H.E.A.T and also as co-writer ) has been by her side all along to let the songs develop into a sound that suits perfectly with Martinas voice. Jona Tee brought all the other musicians in H.E.A.T to the recording sessions in Bohus Sound Studios. Martina Edoff describes the new songs as uptempo rock, ”but there are also some nice ballads in there”. ”The music is kind of rooted in the 80’s heavy metal. It got strong melodies and a heavy sound, but the album is a 100 percent modern production with a modern sound, so it’s definitely not retro, assures the singer. ” The lyrics have sometimes a deeper meaning, but the power in the music is meant to give the listener an energy boost! ”For me, nothing beats to be on stage and really feel that I’m communicating with an audience through the songs. That’s an incredible kick! Martina Edoff started her music career as a singer, recording and/or touring with the multimillion selling Ace Of Base, Dr. Alban and other Swedish top acts such as E- Type, among others. ”It was fun. We toured the world and did a lot of TV shows. I learned a lot and it gave me some valuable experience. I don’t regret it, but my heart wasn’t there, Martina Edoff now confesses. Back in Sweden she became a founding member of the double platinum selling glam metal band The Poodles and continued performing all over the country. After a few years away from the music business – when she took a break and instead of singing studied and worked as a professional lifecoach, she last year made her comeback in Sweden with the eponymous solo album Martina Edoff. ”And now it’s for real!, says the singer with a happy smile. Among the already confirmed fans are the respected English rock journalist Dave Ling, who last year discovered Martina Edoff’s eponymous titled solo debut, celebrated her with a full page article in Classic Rock AOR Magazine and put her album on his playlist, describing it as ”Stirring, confident melodies from an unashamed Swedish rock chick!” ”There is definitely a bigger interest abroad than in Sweden, for the kind of music I’m making now, says the artist herself. In Sweden it’s more about pop and club music. ”The music I make is not about trying to guess what’s ‘the flavour of the day’. This is music that has a dedicated audience. An audience that really listens. I just can’t wait to meet them. I’m so exited!” admits Martina Edoff, once more with a big, happy smile on her face. Now the new Nordic Queen of Rock aims for the international audiences with her upcoming album Unity and first single ”The World Has Gone Mad”. And if she succeeds, the world could well go mad!