Midwest bred S.o.d.a.b.o.y. has this unique aura and absolute raw talent that sets him apart, not just as an artist but, moreover, as a brand. S.o.d.a.b.o.y. has a way with his fans- in that they can relate to him through his life struggles, perseverance, passion, drive and life journey to his incredible success story. "You have to have perseverance, a passion for your craft, drive, and most importantly, great music. You have to be born for the spotlight and be immune to the cut-throat business industry. To become a successful artist or a prosperous businessman, you have to appeal to an audience and have the swagger, the look, lyrics- and play the part of a rapper breakfast, lunch and dinner. You have to eat, sleep and you all know the rest of this here rap game." THROUGH STRUGGLE COMES SUCCESS: His motto "failure is no option" is inspiration to us all, and especially to the young generation of underprivileged and troubled kids who look up to S.o.d.a.b.o.y. While most artists are about the dollar, Sodaboy is about giving back. He supports Project Youth, an organization that helps economically disadvantaged kids deal with gang and violence, while dealing with self-esteem issues. Sodaboy is living out his dreams in ways he had never imagined and it's just the beginning for him. From opportunities to start travelling the world, guest appearances, book deal, performances and giving back, Sodaboy is a force to be reckoned with. "Performing is my passion; it's what I was born to do and the very air I breath, and so to get paid for what I love is truly a dream cone true.