Tone Famous is a Bay Area, California-bred Hip-Hop artist and founder of The Format Show, a music-driven web series turned indie label. For the past several years, he supported his fellow artists and producers in a management capacity helping to establish their online presence, marketing strategies, and bookings, while increasing their fan base. Craving his natural calling for emceeing, Tone made the decision to depart from his role as a manager. In his own words, "Tomorrow isn't guaranteed. Follow your instincts and live in the present because you can't control anything other than what you're doing right now. I lost sight of that but don't regret the help I've given to my brothers. It helped me learn the intricacies and rollercoaster of an industry, preparing me for my own career. My music is honest to the core and I plan on making a huge impact in this game. What has Hip-Hop done for me? Man, it saved my life."