In an era when watered down hip-hop lyrics and corporate control take precedence over individual creativity, J. Keys' forthcoming release is a much-needed escape from the monotony of today. "The One Two" opens up with a stinging critique of today's hip-hop industry and artists who fare far better from catchy ring tone sales than actual albums. Keys correlates declining sales in hip-hop with the emptiness of today's lyrics. This record single-handedly has the wherewithal to excite hip-hop fans about the genre again. It also wets the taste buds of fans anticipating his upcoming release.