Cultivated in an atmosphere of word and purposed with a vision to draw souls to the Kingdom of God, Alex “Aye” Sanford is a post modern, hip hop inspired Artist, CEO, Radio Personality and Apostle. Raised in Milwaukee, WI, Alex “Aye” Sanford is a native of Batesville, MS and holds true to his southern roots. “My roots are what motivate me to push hard and push beyond the limits, further then even I can imagine.” Alex “Aye” Sanford is the founder and CEO of S.W.A.G. (Soul Winners Alliance Group), an inspirational music label that focuses on community development, partnerships with both for profits and non-profit organizations, marketing consultations, event & host planning, and most importantly music. Alex “Aye” Sanford Alex “Aye” Sanford has a track record of organizing such events as; community festivals, which fed over hundreds of people and provided book bags for hundreds of children, music concerts with national artist, partnering with the Word Network to market and showcase various ministries and artist within Wisconsin on an national and international platform, is currently the host of Kingdom Currency radio show on CJoy internet radio and has been interviewed on various radio stations and he has not stopped there. Planted with a lifelong love of music, Alex “Aye” Sanford is also signed to both Soul Winner Alliance Group Music and Lavish Records LLC labels as an artist. In the process of launching his first album, “Wild Honey & Locust,” his unique ability to combine God inspired lyrics with current sound infused with jazz, hip hop, soul and funk; he hopes will touch the lives of many. While the impact of his music is that it allows access to those not traditionally drawn to “Church “music, the vision of the artist is to create a genre of music that bridges the gap between world and kingdom, by showcasing the Kingdom as a place of inclusion, love and acceptance. Knowing that it is the unconditional love and grace of God himself that will win souls once exposed to these truths. And in doing so, do exemplify the principle of taking the church outside of the walls. “There is no growth without revolution. This is not just music; it is the birth of a movement. This is the music sound of the street and revelation of spirit...”This is Alex “Aye” Sanford!