Whilst the old music industry is crumbling, the new music industry is focused on digital consumers who now have more power than ever before. Today, it's even more important to support and champion those independent artists who we believe in, who have the talent and deserve to have their songs exposed to bigger global audiences. Our collective hope is that the POPTRONIK compilations will do just that. We strongly believe in each and every artist that appears on our debut compilation and we hope that through your personal discovery, you'll believe in them too and seek out to add their catalogue to your digital music library. Our Poptronik family of artists brings together a cumulative and creative spirit of community in promoting the art of making clever and unique pop music. The beats are strong, the lyrics are compelling and the dream is very much alive and kicking with the creation of 'This Beat Is POPTRONIK'. We hope you'll recognize the passion that went into this special compilation when it ignites your speakers for the first time and we honestly hope your first reaction evokes... 'NOW that's what I REALLY call music!'