While fans often use the nickname "The White Prince" to describe the wild performances by Colorado artist Fi (fye), his music won the airwaves on a modern drum and synth-heavy pop palette with enduring lyrical hooks, timid blends of blues and rock, and an unusual urban R&B voice... Okay, perhaps Fi and Prince had a great deal in common. Fi is also renowned for eccentric style, multi-instrumental talent, and mysteriously playful character. But beyond Fi's top-caliber music production and high-voltage entertainment, listeners found something intimate and refreshing about the texture of his music, authentic lyrics, and the way he speaks to an audience. That devoted fan base continues to drive Fi's success in entertainment, production and writing throughout the industry. The music found here, in rotation on Pandora and FM radio, are likely to be heard on stations with Bruno Mars, Jason Derulo, The Weeknd, One Direction, Awolnation, and One Republic.