About Michael D. Brown Michael D. Brown is a sought after speaker, management expert, and best-selling author of Fresh Customer Service ® (Treat the Employee as #1 and the Customer as #2 and you will get customers for life). He is a leading authority on fresh results and draws upon over 15 years of experience to help companies and individuals achieve greater impacting results. He has held numerous leadership positions at several Fortune Global 100 Companies. He is credited with helping companies create and deliver world-class experiences that led to double-digit growth to the bottom line. He has motivated and helped hundreds of individuals and entrepreneurs create and deliver a competitive personal brand that has yielded exponential personal and professional success. About this CD In “Get a Brand or Die a Generic: How to achieve Exponential Personal and Professional Success,” Michael D. Brown shows you how to employ the Fresh PASSION methodology to build a personal brand that will allow you to maximize your potential and achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepren eur, a tradesperson, an educator, a student, or pursuing any other vocation, Fresh PASSION can help you brand yourself in a way that will allow you to outperform and outshine your peers and competitors to obtain the professional and personal rewards y ou deserve. Especially in this current era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in any crowd is more important than ever.