You've heard it all before, but never quite like this! With a nod and a wink to the best of British pop & rock, life began for eurovox in 2004 with the simple and singular concept of writing good, solid, guitar-driven pop with a taste of familiarity. Songwriter & front man Mat Hammond teamed up with bass player Steve Flores and long-time friend and producer Robbie Watson with a collection of songs that would form the lifeblood of the band and work began immediately on the arrangement and recording of the bands debut, "this is.....eurovox". Flores and Hammond have paid their dues careering through the usual gamut of bands that helped them hone their respective crafts. Indeed, they had already worked together in a previous capacity as half of Living Daylytes, a band that had received critical acclaim and toured extensively throughout the United States. London born and bred, Hammond brings his particular and personal slant to the proceedings having been weaned on the best of British from the last four decades. Although raised in the sunny, southwestern United States, Flores has a uniquely European attitude towards his music. He compliments the songwriting style that is inherently eurovox with a comprehensive education of both British and American rock and roll. Hammond and Flores decided the time had come to make an album on their own terms without diluting the mixture with too many cooks. As multi-instrumentalists, Hammond and Flores took it upon themselves to record the tracks under the direction of master chef (read:"producer"), Watson who, as a Londoner himself, understands the culinary art that is British pop. With the record completed and the addition of drummer Jeff Tellez eurovox is currently engaged in serving up the fruits of their labor to a hungry public on a nightly basis. "Ladies and Gentlemen, dinner is served"